The "old" Wien Museum opened its doors one last time. The galleries have been emptied for the renovation and expansion project, affording unprecedented opportunities for interaction. More than 20,000 square feet are turned into a playground for street art and skateboarding – two subcultures that appropirate unused areas and challenge our understanding of participation in public space.
We were invited to design the key visuals for the exhibition and the graphical guidance system for the show in collaboration with Jonas Weber.
The challenge was to establish a bold visual statement which is easy to decode and doesnt distract from the actual artworks.
Street art and skateboarding are seen as invigorating elements of urban life, even motors for tourism and economic development.
Wien Museum invited prominent protagonists to transform the museum, allowing everyone the opportunity to discover the scenes in entirely new ways. The building was split into two zones - Skate Area and Street Art Exhibition. We combined bold fat cap tags with a striking clean typography to guide threw the house.
More than 30 artists – all stalwarts of Vienna’s street art scene including HFA Studio – took possession of the museum’s walls. Old exhibition furniture was turned into a skate park using concrete. There was much to discover and much to do – from skateboarding courses to workshops on various street art techniques.