Das O
![](https://freight.cargo.site/t/original/i/1559b6727f5d64b6f9413c6303b6f56aff91dfd132c1db1b271c7b3a515f50fc/HFA-Studio-Das-O-Branding-Graphic-Design-Vienna-8.jpg)
Client:
Das O
Location:
Graz
With:
Jonas Weber
Service:
Graphic Design, Branding
![](https://freight.cargo.site/t/original/i/97f584ffc795ff09763a868d898480f8cb8853a8e5ea0e28ec5d2de6ebd0d3b1/HFA_Studio_DasO_2-3-2.jpg)
![](https://freight.cargo.site/t/original/i/fb96a5f10389b650d68c1477192a6f4c30289158aab078cce39ca1e6f0c5d26c/HFA_Studio_DasO_1-3-2.jpg)
The whole identity is based on the product itself: BOWLS. The concept of the restaurant is serving healthy food in bowls only – resulting in the simple yet memorable name “das O” (engl.: the O) – turning the bowls into a logo and a 360° branding.
![](https://freight.cargo.site/t/original/i/1db82a9242a9efde61dd3b56291b7a3fb4b83a6ff9089f2eb934a66b607a3c5a/HFA-Studio-Das-O-Branding-Graphic-Design-Vienna-2.jpg)
![](https://freight.cargo.site/t/original/i/2c0381d2eacc327db7c2cac89400d6551e487b77c845bd302bcc88217326f5fa/HFA-Studio-Das-O-Branding-Graphic-Design-Vienna-1.jpg)
![](https://freight.cargo.site/t/original/i/abe4cd637081f21516f32a54710017c9ab72b7fe8b52fd996335b1f5cee4d073/HFA-Studio-Das-O-Branding-Graphic-Design-Vienna-4.jpg)
![](https://freight.cargo.site/t/original/i/fbb23d988296d13f91448cbc67bd552ee6ce0655d31cec099589c2191aee376b/HFA-Studio-Das-O-Branding-Graphic-Design-Vienna-6.jpg)
For the corporate design the base of everything was the O – evolving into more than 100 versions of the Logo, helping to communicate everything regarding the restaurant. From OOOpening Posters to sticker foils branding the space – Coasters to Menu – everything is based on the simple letterform resembling the bowl.
As simple as the idea is the colourway and typography. Orange is the only colour used for everything – and the type used is Steinbeck – a simple sans serif font with unique letters and most important: a round shaped O.
![](https://freight.cargo.site/t/original/i/b27748a3c56978e1059b6de048f677a1779ff1d8ba4151bb5e3243b7e838296f/HFA-Studio-Das-O-Branding-Graphic-Design-Vienna-10.jpg)
![](https://freight.cargo.site/t/original/i/62417d137fa91cf0095d5eaeaf5077149506a3147fea64b3e41ac13534c38c62/HFA-Studio-Das-O-Branding-Graphic-Design-Vienna-11.jpg)