In 2019 we painted our biggest mural so far at the ISOCELL Headquarter in Neumarkt, a rural area in Salzburg.
Isocell is natural thermal insulation made of cellulose fibres, which is produced by recycling daily newspapers. Cellulose as the main component of plants and trees, its function is to stabilise the cell walls.
The main component Cellulose is also the main theme of the mural concept. We transformed the 105m driveway to the Headquarter in a constant zoom through plant lifeforms - it starts with paintings of leafs and trees and ends with cellulose structure as seen as under the microscope. You literally come closer to cellulose the further you are driving.
Next to 105m long driveway we painted a 35m mural and designed the adhesive foil concept for the ISOCELL Showroom, which is located next to their Headquarter.